Dixie State University to unveil Alex Boyé’s newest music video

By Jyl Hall

Dixie State University will showcase its “active learning. active life.” experience at a special event during which Alex Boyé will unveil his newest music video and the university’s Innovation Plaza will make an announcement that will forever change the economic landscape of Washington County.

After performing a sold-out concert on the Dixie State campus on March 3, Boyé is returning to St. George to release his video showcasing Dixie State University’s academic experience. The “active learning. active life.” Reveal & Announcement is set to take place at 4 p.m. on April 5 in the M.K. Cox Performing Arts Center on the DSU campus. Admission is free and the community is encouraged to attend.

“DSU offers a hands-on learning environment that is second to none, and we are excited to share about just a few of the endless opportunities that ‘active learning. active life.’ opens to Dixie State University students and the southern Utah community in general,” Dr. Jordon Sharp, DSU’s chief marketing & communication officer, said.

Boyé, a singer, actor and YouTube sensation with nearly 1 billion hits, partnered with Dixie State to highlight the university’s academic offerings against the beautiful DSU campus and stunning scenes of southern Utah. A product of DSU’s “active learning. active life.” approach to education, the entire video was conceptualized and produced by DSU’s Marketing & Communication Office, filmed, directed and filmed by DSU Films, and starred in by Dixie State University students and Boyé.

Featuring hundreds of members of the Dixie State and southern Utah communities, including a children’s choir composed of students from the Washington County School District, the music video is set to Boyé’s Africanized version of a cover from the blockbuster movie “The Greatest Showman.”

“This is the best video I’ve ever done, and we did it right here at Dixie, using many of the incredibly talented students and faculty of Dixie State University,” Boyé said. “I want to make this video go viral.”

Boyé, who was named Hard Rock’s 2017 Rising Artist of the Year, is making a splash in the music scene by Africanizing the pop landscape and infusing current hit songs with the explosive rhythms and various languages of his ancestral continent. In addition to garnering millions of fans online, Boyé’s creative and innovative music videos have and have been featured on widely viewed outlets such as Good Morning America and Jimmy Kimmel Live.

In addition to the release of the music video, the event will announce a trailblazing initiative connected to Innovation Plaza, the University’s hub for technology, business and entrepreneurship. One facet of Innovation Plaza, the Technology, Innovation and Entrepreneurship (TIE) Center, nurtures student and community members’ ideas into successful companies by helping them develop their ideas from concepts to patented products and marketable business propositions. The new initiative will offer entrepreneurs even more support as they navigate the involved and grueling process of creating a business.

“Open to students and community members alike, Innovation Plaza is committed to strengthening the southern Utah economy by providing individuals with the resources necessary to become the leaders, entrepreneurs and innovators of tomorrow,” DSU President Richard B. Williams said. “This new initiative will be a game-changer in providing an economic environment that not only keeps residents in Washington County but also attracts others to this beautiful area.”